Free NHS market intelligence
Find the NHS trusts that need what you sell.
Tell the tool what you sell. It tells you which trusts need it, who to speak to, and what to say.
The trusts that need your product are publishing their priorities every year. Most suppliers do not have time to read them. This tool has read the annual reports of 131 of England's 133 acute hospital trusts.
Get your free trust analysisFree, about two minutes. Your top three trusts appear before we ask for an email. If you unlock the full report, AGENCY keeps your contact details, product and top matches so we can follow up.
#1 of 194
Top 1% of 194 trusts for fit
Every NHS trust we profile
Airedale NHS Foundation TrustAlder Hey Children's NHS Foundation TrustAshford and St Peter's Hospitals NHS Foundation TrustAvon and Wiltshire Mental Health Partnership NHS TrustBarking, Havering and Redbridge University Hospitals NHS TrustBarnsley Hospital NHS Foundation TrustBarts Health NHS TrustBedfordshire Hospitals NHS Foundation TrustBerkshire Healthcare NHS Foundation TrustBirmingham Community Healthcare NHS Foundation TrustBirmingham Women's and Children's NHS Foundation TrustBirmingham and Solihull Mental Health NHS Foundation TrustBlackpool Teaching Hospitals NHS Foundation TrustBolton NHS Foundation TrustBradford Teaching Hospitals NHS Foundation TrustBristol NHS Foundation TrustBuckinghamshire Healthcare NHS TrustCalderdale and Huddersfield NHS Foundation TrustCambridge University Hospitals NHS Foundation TrustCambridgeshire and Peterborough NHS Foundation TrustCentral London Community Healthcare NHS TrustCentral and North West London NHS Foundation TrustChelsea and Westminster Hospital NHS Foundation TrustCheshire and Wirral Partnership NHS Foundation TrustChesterfield Royal Hospital NHS Foundation TrustCornwall Partnership NHS Foundation TrustCountess of Chester Hospital NHS Foundation TrustCounty Durham and Darlington NHS Foundation TrustCoventry and Warwickshire Partnership NHS TrustCroydon Health Services NHS TrustCumbria, Northumberland, Tyne and Wear NHS Foundation TrustDartford and Gravesham NHS TrustDerbyshire Community Health Services NHS Foundation TrustDerbyshire Healthcare NHS Foundation TrustDevon Partnership NHS TrustDoncaster and Bassetlaw Teaching Hospitals NHS Foundation TrustDorset County Hospital NHS Foundation TrustDorset Healthcare University NHS Foundation TrustEast Cheshire NHS TrustEast Kent Hospitals University NHS Foundation TrustEast Lancashire Hospitals NHS TrustEast London NHS Foundation TrustEast Midlands Ambulance Service NHS TrustEast Suffolk and North Essex NHS Foundation TrustEast Sussex Healthcare NHS TrustEast and North Hertfordshire Teaching NHS TrustEast of England Ambulance Service NHS TrustEast of England Community Health and Care NHS TrustEpsom and St Helier University Hospitals NHS TrustEssex Partnership University NHS Foundation TrustFrimley Health NHS Foundation TrustGateshead Health NHS Foundation TrustGeorge Eliot Hospital NHS TrustGloucestershire Health and Care NHS Foundation TrustGloucestershire Hospitals NHS Foundation TrustGreat Ormond Street Hospital for Children NHS Foundation TrustGreat Western Hospitals NHS Foundation TrustGreater Manchester Mental Health NHS Foundation TrustGuy's and St Thomas' NHS Foundation TrustHampshire Hospitals NHS Foundation TrustHampshire and Isle of Wight Healthcare NHS Foundation TrustHarrogate and District NHS Foundation TrustHerefordshire and Worcestershire Health and Care NHS TrustHertfordshire Community NHS TrustHertfordshire Partnership University NHS Foundation TrustHomerton Healthcare NHS Foundation TrustHull University Teaching Hospitals NHS TrustHumber Teaching NHS Foundation TrustImperial College Healthcare NHS TrustIsle of Wight NHS TrustJames Paget University Hospitals NHS Foundation TrustKent Community Health NHS Foundation TrustKent and Medway Mental Health NHS TrustKettering General Hospital NHS Foundation TrustKing's College Hospital NHS Foundation TrustKingston and Richmond NHS Foundation TrustLancashire & South Cumbria NHS Foundation TrustLancashire Teaching Hospitals NHS Foundation TrustLeeds Community Healthcare NHS TrustLeeds Teaching Hospitals NHS TrustLeeds and York Partnership NHS Foundation TrustLeicestershire Partnership NHS TrustLewisham and Greenwich NHS TrustLincolnshire Community Health Services NHS TrustLincolnshire Partnership NHS Foundation TrustLiverpool Heart and Chest Hospital NHS Foundation TrustLiverpool University Hospitals NHS Foundation TrustLiverpool Women's NHS Foundation TrustLondon Ambulance Service NHS TrustLondon North West University Healthcare NHS TrustMaidstone and Tunbridge Wells NHS TrustManchester University NHS Foundation TrustMedway NHS Foundation TrustMersey Care NHS Foundation TrustMersey and West Lancashire Teaching Hospitals NHS TrustMid Cheshire Hospitals NHS Foundation TrustMid Yorkshire Teaching NHS TrustMid and South Essex NHS Foundation TrustMidlands Partnership University NHS Foundation TrustAiredale NHS Foundation TrustAlder Hey Children's NHS Foundation TrustAshford and St Peter's Hospitals NHS Foundation TrustAvon and Wiltshire Mental Health Partnership NHS TrustBarking, Havering and Redbridge University Hospitals NHS TrustBarnsley Hospital NHS Foundation TrustBarts Health NHS TrustBedfordshire Hospitals NHS Foundation TrustBerkshire Healthcare NHS Foundation TrustBirmingham Community Healthcare NHS Foundation TrustBirmingham Women's and Children's NHS Foundation TrustBirmingham and Solihull Mental Health NHS Foundation TrustBlackpool Teaching Hospitals NHS Foundation TrustBolton NHS Foundation TrustBradford Teaching Hospitals NHS Foundation TrustBristol NHS Foundation TrustBuckinghamshire Healthcare NHS TrustCalderdale and Huddersfield NHS Foundation TrustCambridge University Hospitals NHS Foundation TrustCambridgeshire and Peterborough NHS Foundation TrustCentral London Community Healthcare NHS TrustCentral and North West London NHS Foundation TrustChelsea and Westminster Hospital NHS Foundation TrustCheshire and Wirral Partnership NHS Foundation TrustChesterfield Royal Hospital NHS Foundation TrustCornwall Partnership NHS Foundation TrustCountess of Chester Hospital NHS Foundation TrustCounty Durham and Darlington NHS Foundation TrustCoventry and Warwickshire Partnership NHS TrustCroydon Health Services NHS TrustCumbria, Northumberland, Tyne and Wear NHS Foundation TrustDartford and Gravesham NHS TrustDerbyshire Community Health Services NHS Foundation TrustDerbyshire Healthcare NHS Foundation TrustDevon Partnership NHS TrustDoncaster and Bassetlaw Teaching Hospitals NHS Foundation TrustDorset County Hospital NHS Foundation TrustDorset Healthcare University NHS Foundation TrustEast Cheshire NHS TrustEast Kent Hospitals University NHS Foundation TrustEast Lancashire Hospitals NHS TrustEast London NHS Foundation TrustEast Midlands Ambulance Service NHS TrustEast Suffolk and North Essex NHS Foundation TrustEast Sussex Healthcare NHS TrustEast and North Hertfordshire Teaching NHS TrustEast of England Ambulance Service NHS TrustEast of England Community Health and Care NHS TrustEpsom and St Helier University Hospitals NHS TrustEssex Partnership University NHS Foundation TrustFrimley Health NHS Foundation TrustGateshead Health NHS Foundation TrustGeorge Eliot Hospital NHS TrustGloucestershire Health and Care NHS Foundation TrustGloucestershire Hospitals NHS Foundation TrustGreat Ormond Street Hospital for Children NHS Foundation TrustGreat Western Hospitals NHS Foundation TrustGreater Manchester Mental Health NHS Foundation TrustGuy's and St Thomas' NHS Foundation TrustHampshire Hospitals NHS Foundation TrustHampshire and Isle of Wight Healthcare NHS Foundation TrustHarrogate and District NHS Foundation TrustHerefordshire and Worcestershire Health and Care NHS TrustHertfordshire Community NHS TrustHertfordshire Partnership University NHS Foundation TrustHomerton Healthcare NHS Foundation TrustHull University Teaching Hospitals NHS TrustHumber Teaching NHS Foundation TrustImperial College Healthcare NHS TrustIsle of Wight NHS TrustJames Paget University Hospitals NHS Foundation TrustKent Community Health NHS Foundation TrustKent and Medway Mental Health NHS TrustKettering General Hospital NHS Foundation TrustKing's College Hospital NHS Foundation TrustKingston and Richmond NHS Foundation TrustLancashire & South Cumbria NHS Foundation TrustLancashire Teaching Hospitals NHS Foundation TrustLeeds Community Healthcare NHS TrustLeeds Teaching Hospitals NHS TrustLeeds and York Partnership NHS Foundation TrustLeicestershire Partnership NHS TrustLewisham and Greenwich NHS TrustLincolnshire Community Health Services NHS TrustLincolnshire Partnership NHS Foundation TrustLiverpool Heart and Chest Hospital NHS Foundation TrustLiverpool University Hospitals NHS Foundation TrustLiverpool Women's NHS Foundation TrustLondon Ambulance Service NHS TrustLondon North West University Healthcare NHS TrustMaidstone and Tunbridge Wells NHS TrustManchester University NHS Foundation TrustMedway NHS Foundation TrustMersey Care NHS Foundation TrustMersey and West Lancashire Teaching Hospitals NHS TrustMid Cheshire Hospitals NHS Foundation TrustMid Yorkshire Teaching NHS TrustMid and South Essex NHS Foundation TrustMidlands Partnership University NHS Foundation Trust
Milton Keynes University Hospital NHS Foundation TrustMoorfields Eye Hospital NHS Foundation TrustNorfolk and Norwich University Hospitals NHS Foundation TrustNorfolk and Suffolk NHS Foundation TrustNorth Cheshire and Mersey NHS Foundation TrustNorth Cumbria Integrated Care NHS Foundation TrustNorth East Ambulance Service NHS Foundation TrustNorth East London NHS Foundation TrustNorth London NHS Foundation TrustNorth Staffordshire Combined Healthcare NHS TrustNorth Tees and Hartlepool NHS Foundation TrustNorth West Ambulance Service NHS TrustNorth West Anglia NHS Foundation TrustNorthampton General Hospital NHS TrustNorthamptonshire Healthcare NHS Foundation TrustNorthern Care Alliance NHS Foundation TrustNorthern Lincolnshire and Goole NHS Foundation TrustNorthumbria Healthcare NHS Foundation TrustNottingham University Hospitals NHS TrustNottinghamshire Healthcare NHS Foundation TrustOxford Health NHS Foundation TrustOxford University Hospitals NHS Foundation TrustOxleas NHS Foundation TrustPennine Care NHS Foundation TrustPortsmouth Hospitals University NHS TrustQueen Victoria Hospital NHS Foundation TrustRotherham Doncaster and South Humber NHS Foundation TrustRoyal Berkshire NHS Foundation TrustRoyal Cornwall Hospitals NHS TrustRoyal Devon University Healthcare NHS Foundation TrustRoyal Free London NHS Foundation TrustRoyal National Orthopaedic Hospital NHS TrustRoyal Papworth Hospital NHS Foundation TrustRoyal Surrey NHS Foundation TrustRoyal United Hospitals Bath NHS Foundation TrustSalisbury NHS Foundation TrustSandwell and West Birmingham Hospitals NHS TrustSheffield Children's NHS Foundation TrustSheffield Teaching Hospitals NHS Foundation TrustSherwood Forest Hospitals NHS Foundation TrustShropshire Community Health NHS TrustSomerset NHS Foundation TrustSouth Central Ambulance Service NHS Foundation TrustSouth East Coast Ambulance Service NHS Foundation TrustSouth London and Maudsley NHS Foundation TrustSouth Tees Hospitals NHS Foundation TrustSouth Tyneside and Sunderland NHS Foundation TrustSouth Warwickshire University NHS Foundation TrustSouth West London and St George's Mental Health NHS TrustSouth West Yorkshire Partnership Teaching NHS Foundation TrustSouth Western Ambulance Service NHS Foundation TrustSt George's University Hospitals NHS Foundation TrustStockport NHS Foundation TrustSurrey and Borders Partnership NHS Foundation TrustSurrey and Sussex Healthcare NHS TrustSussex Community NHS Foundation TrustSussex Partnership NHS Foundation TrustTameside and Glossop Integrated Care NHS Foundation TrustTees, Esk and Wear Valleys NHS Foundation TrustThe Christie NHS Foundation TrustThe Clatterbridge Cancer Centre NHS Foundation TrustThe Dudley Group NHS Foundation TrustThe Hillingdon Hospitals NHS Foundation TrustThe Newcastle Upon Tyne Hospitals NHS Foundation TrustThe Princess Alexandra Hospital NHS TrustThe Queen Elizabeth Hospital, King's Lynn, NHS Foundation TrustThe Robert Jones and Agnes Hunt Orthopaedic Hospital NHS Foundation TrustThe Rotherham NHS Foundation TrustThe Royal Marsden NHS Foundation TrustThe Royal Orthopaedic Hospital NHS Foundation TrustThe Royal Wolverhampton NHS TrustThe Shrewsbury and Telford Hospital NHS TrustThe Walton Centre NHS Foundation TrustTorbay and South Devon NHS Foundation TrustUnited Lincolnshire Teaching Hospitals NHS TrustUniversity College London Hospitals NHS Foundation TrustUniversity Hospital Southampton NHS Foundation TrustUniversity Hospitals Birmingham NHS Foundation TrustUniversity Hospitals Coventry and Warwickshire NHS TrustUniversity Hospitals Dorset NHS Foundation TrustUniversity Hospitals Plymouth NHS TrustUniversity Hospitals Sussex NHS Foundation TrustUniversity Hospitals of Derby and Burton NHS Foundation TrustUniversity Hospitals of Leicester NHS TrustUniversity Hospitals of Morecambe Bay NHS Foundation TrustUniversity Hospitals of North Midlands NHS TrustWalsall Healthcare NHS TrustWest Hertfordshire Teaching Hospitals NHS TrustWest London NHS TrustWest Midlands Ambulance Service University NHS Foundation TrustWest Suffolk NHS Foundation TrustWhittington Health NHS TrustWirral Community Health and Care NHS Foundation TrustWirral University Teaching Hospital NHS Foundation TrustWorcestershire Acute Hospitals NHS TrustWrightington, Wigan and Leigh Teaching Hospitals NHS Foundation TrustWye Valley NHS TrustYork and Scarborough Teaching Hospitals NHS Foundation TrustYorkshire Ambulance Service NHS TrustMilton Keynes University Hospital NHS Foundation TrustMoorfields Eye Hospital NHS Foundation TrustNorfolk and Norwich University Hospitals NHS Foundation TrustNorfolk and Suffolk NHS Foundation TrustNorth Cheshire and Mersey NHS Foundation TrustNorth Cumbria Integrated Care NHS Foundation TrustNorth East Ambulance Service NHS Foundation TrustNorth East London NHS Foundation TrustNorth London NHS Foundation TrustNorth Staffordshire Combined Healthcare NHS TrustNorth Tees and Hartlepool NHS Foundation TrustNorth West Ambulance Service NHS TrustNorth West Anglia NHS Foundation TrustNorthampton General Hospital NHS TrustNorthamptonshire Healthcare NHS Foundation TrustNorthern Care Alliance NHS Foundation TrustNorthern Lincolnshire and Goole NHS Foundation TrustNorthumbria Healthcare NHS Foundation TrustNottingham University Hospitals NHS TrustNottinghamshire Healthcare NHS Foundation TrustOxford Health NHS Foundation TrustOxford University Hospitals NHS Foundation TrustOxleas NHS Foundation TrustPennine Care NHS Foundation TrustPortsmouth Hospitals University NHS TrustQueen Victoria Hospital NHS Foundation TrustRotherham Doncaster and South Humber NHS Foundation TrustRoyal Berkshire NHS Foundation TrustRoyal Cornwall Hospitals NHS TrustRoyal Devon University Healthcare NHS Foundation TrustRoyal Free London NHS Foundation TrustRoyal National Orthopaedic Hospital NHS TrustRoyal Papworth Hospital NHS Foundation TrustRoyal Surrey NHS Foundation TrustRoyal United Hospitals Bath NHS Foundation TrustSalisbury NHS Foundation TrustSandwell and West Birmingham Hospitals NHS TrustSheffield Children's NHS Foundation TrustSheffield Teaching Hospitals NHS Foundation TrustSherwood Forest Hospitals NHS Foundation TrustShropshire Community Health NHS TrustSomerset NHS Foundation TrustSouth Central Ambulance Service NHS Foundation TrustSouth East Coast Ambulance Service NHS Foundation TrustSouth London and Maudsley NHS Foundation TrustSouth Tees Hospitals NHS Foundation TrustSouth Tyneside and Sunderland NHS Foundation TrustSouth Warwickshire University NHS Foundation TrustSouth West London and St George's Mental Health NHS TrustSouth West Yorkshire Partnership Teaching NHS Foundation TrustSouth Western Ambulance Service NHS Foundation TrustSt George's University Hospitals NHS Foundation TrustStockport NHS Foundation TrustSurrey and Borders Partnership NHS Foundation TrustSurrey and Sussex Healthcare NHS TrustSussex Community NHS Foundation TrustSussex Partnership NHS Foundation TrustTameside and Glossop Integrated Care NHS Foundation TrustTees, Esk and Wear Valleys NHS Foundation TrustThe Christie NHS Foundation TrustThe Clatterbridge Cancer Centre NHS Foundation TrustThe Dudley Group NHS Foundation TrustThe Hillingdon Hospitals NHS Foundation TrustThe Newcastle Upon Tyne Hospitals NHS Foundation TrustThe Princess Alexandra Hospital NHS TrustThe Queen Elizabeth Hospital, King's Lynn, NHS Foundation TrustThe Robert Jones and Agnes Hunt Orthopaedic Hospital NHS Foundation TrustThe Rotherham NHS Foundation TrustThe Royal Marsden NHS Foundation TrustThe Royal Orthopaedic Hospital NHS Foundation TrustThe Royal Wolverhampton NHS TrustThe Shrewsbury and Telford Hospital NHS TrustThe Walton Centre NHS Foundation TrustTorbay and South Devon NHS Foundation TrustUnited Lincolnshire Teaching Hospitals NHS TrustUniversity College London Hospitals NHS Foundation TrustUniversity Hospital Southampton NHS Foundation TrustUniversity Hospitals Birmingham NHS Foundation TrustUniversity Hospitals Coventry and Warwickshire NHS TrustUniversity Hospitals Dorset NHS Foundation TrustUniversity Hospitals Plymouth NHS TrustUniversity Hospitals Sussex NHS Foundation TrustUniversity Hospitals of Derby and Burton NHS Foundation TrustUniversity Hospitals of Leicester NHS TrustUniversity Hospitals of Morecambe Bay NHS Foundation TrustUniversity Hospitals of North Midlands NHS TrustWalsall Healthcare NHS TrustWest Hertfordshire Teaching Hospitals NHS TrustWest London NHS TrustWest Midlands Ambulance Service University NHS Foundation TrustWest Suffolk NHS Foundation TrustWhittington Health NHS TrustWirral Community Health and Care NHS Foundation TrustWirral University Teaching Hospital NHS Foundation TrustWorcestershire Acute Hospitals NHS TrustWrightington, Wigan and Leigh Teaching Hospitals NHS Foundation TrustWye Valley NHS TrustYork and Scarborough Teaching Hospitals NHS Foundation TrustYorkshire Ambulance Service NHS Trust
How it works.
Four steps. Two minutes. You walk away with a target trust list, the people to reach, and a report you can share.
01
Tell it what you sell
Whichever way suits you. One website address does most of the work.
Website URLDictate itUpload PDFsLinkedIn
02
Answer four questions
Your go-to-market stage, biggest challenge, team and events, so the match fits how you sell.
03
Ranked against 194 trusts
On their published annual reports: strategic priorities, innovation appetite, digital plans and procurement signals.
04
Get your report
Ranked trusts with evidence, the roles to reach, positioning guidance and a branded PDF.
Example result
An acute trust that fits your product
Need fit
94
Ability to buy
78
Timing
61
Route in
70
Why this trust
Names frailty services in its published priorities. Only 21 of 194 trusts do, so it narrows the field.
Who to speak to
- Medical DirectorChampion
- Chief ExecutiveDecision maker
- Chief Financial OfficerGatekeeper
Illustrative. Your report ranks real trusts.
36
minutes a week
It's Not a Sales Problem puts the share of healthcare product launches that miss forecast at 73%. Not because the products are not good. Because go-to-market has not adapted to how healthcare buys now. Reps' access to US physicians fell from nearly 80% in 2008 to 44% in 2016. The book puts it at three twelve-minute slots a week: 36 minutes of a clinician's time, not for you, for every supplier.
You cannot afford to spend those minutes on the wrong trusts. This tool points you at the trusts whose published priorities match what you sell.
Sources: 73% and the 36 minutes, It's Not a Sales Problem, chapter 3 (Colling-Tuck, 2026). 80% to 44%, ZS Associates, US physicians, 2008 to 2016.
What you walk away with.
A targeted report built from the trusts' own published data, for your specific product.
Illustrative. Your report maps each trust you choose.
- 1
Ranked target trusts
Scored on how closely each trust's published priorities match your product.
- 2
Named decision-makers
Board-level names and roles from each trust's annual report, plus the procurement and clinical roles to find next.
- 3
Decision-making web
Who champions, who influences, who guards the door, who signs.
- 4
Evidence quotes
Lines from each trust's own annual report, checked word for word against it, with the source linked.
- 5
Positioning guidance
How to frame your product in each trust's language.
- 6
Branded PDF report
The full analysis to share with your team, board or investors.
Built for companies selling into the NHS.
Pre-launch
No NHS customers yet. Know which trusts to approach first, and what to say.
Growing
A few customers, uneven growth. Find the next wave and stop chasing the wrong ones.
Scaling
Several trusts. Expand into new areas and trust types on evidence, not territory.
Grounded in published NHS data.
Every ranking traces back to a published NHS or government document. Where the report adds AGENCY's own judgement, it says so. Here is what we read.
198
NHS trusts profiled
194
Trusts ranked
6,117
Strategic data points
33,632
Report sections searched
194 annual reports read
NHS Trust Annual Reports
Every trust in England publishes one: priorities, finance, quality, workforce, plans. We read 194 of them, including 131 of England's 133 acute hospital trusts.
HM Government, July 2025
Fit for the Future: 10 Year Health Plan for England
The three shifts: hospital to community, analogue to digital, sickness to prevention. We match your product to national priorities as well as local ones.
NHS England
Medium Term Planning Framework 2026/27 to 2028/29
The targets trusts are measured against now: elective, cancer, mental health, primary and urgent care. It shows who is under pressure, and where.
Announced July 2025 by DHSC
NHS Innovator Passport and MedTech Compass
Once one NHS organisation has assessed a technology, others cannot insist on repeating the assessment. MedTech Compass will let trusts compare products side by side. We factor in innovation readiness and digital adoption signals.
Your target trusts are waiting.
Two minutes to tell it what you sell. Ranked against 194 NHS trusts on their published annual reports.
Get your free trust analysisNo credit card. Nothing you enter is passed to the trusts.
Built by AGENCY Bristol
Led by Michael Colling-Tuck: 20 years in healthcare commercialisation and 47 product launches across five continents. The consultancy behind the methodology and the book.
Who it is for
MedTech companies, pharmaceutical businesses and digital health companies selling into the NHS, from Series A to established device manufacturers.
The book
It's Not a Sales Problem
Why 73% of healthcare product launches miss forecast and what the 27% do differently. 18 chapters. Published 2026.
Data sourced from publicly available NHS trust annual reports, NHS England strategy documents, and the ODS API.